Creative Revenue Streams to Boost Your Outdoor Venue’s Profits Year - Round
While the start of the summer season means a surge in profits for campgrounds, parks, and resorts, there’s still potential to further boost your income. Let’s dive into some creative revenue streams that campgrounds and other outdoor businesses can tap to maximize your profits during the peak season and help keep the cash flowing during the off season.
Merch: Your Brand, Their Memories
Capitalize on your brand to create memorabilia your guests can wear, use or carry to remind them of their wonderful summer adventures. Your business logo can be printed on hoodies, t-shirts, hats or any apparel with a catchy slogan embodying your campground’s outdoor spirit. Souvenirs like keychains, mugs, magnets and the like can easily become a hit with visitors, especially international tourists who want to take home a piece of their experience.
When they wear or use something with your logo, they get reminded of where they made memorable summer memories, and this will entice them to keep coming back every year. And it’s essentially a walking advertisement for your business, for free. When foot traffic slows down, selling your merch online can augment your revenue.
Rental Equipment
Renting out equipment is a good way to offer more to your guests, especially if your business location lends itself to specific activities. Offering bikes, fishing gear, kayaks, canoes, paddle boards or giant yard games is a great way to ensure that your guests remain entertained throughout their stay at your camp and to add more zeroes to your financial report. When the colder season starts and customer numbers drops, you can offer a different experience. For example, arranging activities around a campfire or bringing some games indoors can give your business an edge over competitors by showing guests they can still have fun even if summer has ended.
Pre-Organized Activities for Unique Experience
Nature walks and birdwatching make for an educational and unique experience for the younger campers. Hosting stargazing or outdoor movie screening makes for great theme nights as well. Arranging yoga classes, meditation sessions and other wellness activities is a good way to offer relaxation and tech detox to your stressed-out guests. Other curated experiences you can offer include farm-to-table dinners or horseback riding. This opens opportunities to partner with local businesses if your campground doesn’t have the capacity to offer these activities exclusively. With these unique activities, you’ll create a reputation that your campground is a year-round destination for those seeking unforgettable experiences.
The Power of Extra Amenities
Offering extra amenities like bigger bathrooms, bathtubs, and hot and cold shower for a slightly higher rate will slowly but surely add to your business revenue. Modern cabins have all the amenities that can make your guests stay comfortable, and adding extras to your accommodation like upgraded bathroom features can significantly increase their satisfaction and your profits at the same time. During colder months, putting a tub outdoors so guests can have a hot soak while taking in the beautiful fall scenery will surely keep your operations busy. They can also be rented out as AirBnbs for additional off-season revenue.
When you diversify your revenue sources, you not only boost your profits but also provide your guests with more memorable and enriching experiences, something to keep them coming back no matter the season. If you want to know how to give that ‘extra’ to your guests without spending a fortune on facility upgrades, explore our line of cabin models or visit our website and ask to speak to one of our product specialists.
