Summer Camp Goldmine: Tap & Thrive Into this Booming $70B Industry
Summer camp is more than a rite of passage for kids; it’s a powerful economic engine, an avenue for youth development, and an incredible opportunity for outdoor business owners. According to a report from the University of Michigan Economic Growth Institute and the American Camp Association (ACA), the U.S. youth camp industry fuels over $70 billion in economic activity annually and supports nearly 1 million workers nationwide (University of Michigan Economic Growth Institute, 2023; American Camp Association, 2023). The ACA further emphasized that more than 26 million children attend camps annually- both day and overnight, which makes this one of the most impactful, yet often overlooked, segments of the outdoor economy (ACA, 2023).
That’s not just an industry - it’s a movement
The demand for enriching outdoor experiences for children and youth continues to surge. A 2024 Gallup survey for the National Summer Learning Association and the American Camp Association found that 55% of U.S. parents reported their child joined at least one structured summer activity in 2023. However, many parents- both those whose children didn’t participate (53%) and those who did (43%), wished their kids had access to more summer opportunities (Afterschool Alliance, 2024).
For business owners, this translates into a multi-billion-dollar opportunity that’s only growing. From RV parks and glamping retreats to traditional campgrounds and lakeside resorts, outdoor business owners across the country are realizing the immense potential of aligning with the summer camp sector. Whether you’re already operating a campsite or looking to diversify your business offerings, the time to act is NOW.
Capitalizing on the Camp Craze: A Strategic Advantage for Outdoor Businesses
Outdoor businesses, with their existing infrastructure and connection to nature, are ideally suited to tap into this thriving market. Imagine transforming underutilized spaces into vibrant camp hubs or expanding your current offerings to cater specifically to youth groups. The possibilities are vast, ranging from hosting day camps focused on nature education and outdoor adventure to providing accommodation for overnight camps.
Here’s why this is a smart move for your business:
- Diversified Revenue Streams: Adding summer camp programs or dedicated lodging for camp groups diversifies your income, reducing reliance on traditional RV and camping guests alone. This can help stabilize revenue during off-peak seasons or provide a consistent income stream.
- Increased Occupancy: Summer camps can bring in large groups, filling cabins, RV sites, and recreational areas for extended periods, significantly boosting your occupancy rates.
- Community Engagement & Brand Building: By providing valuable youth development opportunities, you build a positive reputation within your community and enhance your brand as a family-friendly and socially responsible business.
- Year-Round Potential: While summer is prime camp season, many organizations also run spring and fall programs, offering year-round revenue potential.
- Lower Barrier to Entry: Starting or expanding your summer camp business doesn’t necessarily require a colossal upfront investment, especially if you already have suitable land and basic amenities. Focusing on providing accommodation and partnering with existing camp organizations can be a highly effective entry point.
Vacavia's Solution: Your Gateway to the Summer Camp Market
Vacavia is making it easier than ever to enter this thriving market! We understand the unique needs of outdoor hospitality businesses and have tailored our offerings to help you capitalize on the summer camp boom with minimal friction.
*For a limited time, get 10 Rental Cabins/Cottages (Suwanee River) for ONLY $250K!*
Imagine the possibilities and the incredible return on investment you could see by getting started NOW! Our high-quality, durable park models provide a comfortable and convenient lodging solution for campers, staff, and group leaders. Designed for efficiency and affordability, Vacavia’s cottages and cabins are built to code and offer a practical way to expand your accommodation capacity without the complexities of traditional construction.
Vacavia’s park models offer:
- Quick Deployment: Get your new cabins or cottages up and running quickly, allowing you to seize the opportunity for upcoming camp seasons.
- Increased Guest Appeal: Cabins/Cottages provide a “glamping” experience, appealing to a broader demographic, including families and those who prefer more comfort than traditional tent camping (Heineke, 2023). They offer protection from the elements, more space, and amenities like beds and sometimes kitchenettes, making them ideal for longer stays.
- Potential for High ROI: With the surging demand for camp lodging, these rental cabins can generate substantial revenue, allowing for a rapid return on your investment.
- Variety of Floor Plans (including our other models): Choose from a range of designs to suit your specific needs and target audience, from cozy cabins to colorful, multi-bedroom cottages.
The Season is Now- Don't Miss Out
The summer camp season has started, but it’s not yet too late. The time to prepare is TODAY! Don’t let this incredible opportunity pass you by. By strategically integrating camp offerings and providing comfortable, convenient lodging solutions like Vacavia’s park models, your campground can become a sought-after destination for youth, families, and organizations, securing a prosperous future for your business.
Contact Vacavia today to learn more about our special offer and how we can help you unlock the full potential of the summer camp market! Visit us at www.vacavia.com or call 1-866-574-5159 to get started.
References:
American Camp Association. (2023). National Economic Impact Study of the Camp Industry. Retrieved June 5, 2025, from https://www.acacamps.org/resources/national-economic-impact-study-camp-industry
Afterschool Alliance. (2024). New survey results show parents want more summer programming. Retrieved June 5, 2025, from https://www.afterschoolalliance.org/afterschoolsnack/New-survey-results-show-parents-want-more-summer_07-26-2024.cfm
Heineke, Wendy. (2023). Glamping: A Thriving Industry and How RV/Campground Owners Can Capitalize on It. Retrieved June 5, 2025, from https://www.linkedin.com/pulse/glamping-thriving-industry-how-rvcampground-owners-h9m5e/
