Tap into the Water Advantage: Elevate Your Guests’ Relaxation and Your Occupancy Rate with Water-Focused Experiences
Seventy percent of campers specifically crave a sense of calm and relaxation during their trips this year, making 2024 a year of calm-cation. Among the natural landscapes, natural water features top the list of contributing factors that give campers relaxation when spending time outdoors. Campspot reported that as much as 64% of campers feel relaxed when they are near beaches, rivers or lakes. According to the same report, water recreation amenities top the amenity category for 2024 camping. How can you tap into this growing desire for water-centric relaxation and create the ultimate calm-cation experience for your guests?
Let’s dive into the strategies that can turn your RV resort or campground into a sought-after haven for relaxation seekers.
Embrace Your Existing Water Features
If your property already boasts a lake, river, or pond, you have a head start. Highlight these features in your marketing materials. Invest in improving access, adding amenities like:
- Swimming areas: Designate safe swimming zones, possibly with a sandy beach or floating docks.
- Fishing piers or platforms: Cater to anglers with well-maintained fishing spots.
- Boat rentals: Kayaks, canoes, paddleboards, or even small electric boats can add to the fun.
- Lakeside or riverside trails: Create scenic walking or biking paths with beautiful water views.
Offer Water-Based Activities
Water-centric activities not only attract guests but also provide opportunities for additional revenue. Consider offering:
- Kayak or paddleboard tours: Showcase the beauty of your surroundings from the water.
- Water aerobics, yoga classes or similar activities: Promote fitness and well-being in a unique setting.
- Guided fishing trips: Offer unforgettable fishing excursions that cater to guests of all ages.
Provide Water Recreation Amenities
Integrating water recreation amenities into your business can be a game-changer, because they not only enhance the overall appeal of your business but also contribute to a more enjoyable and relaxing environment. Consider offering:
- Install a swimming pool or hot tub: Enhance your guests’ experience with the addition of a refreshing swimming pool or a relaxing hot tub.
- Kayaking or paddleboarding: Perfect for all ages and as a team-building exercise.
- Beachfront workspace: Designate a workspace that inspires creativity with the beauty of nature.
- Tranquil riverside area: Create a peaceful space with seating and shade, perfect for reading, picnicking, or simply enjoying the soothing sounds of the water.
- Fishing pier or dock: Cater to fishing enthusiasts by providing a dedicated space to cast a line and enjoy the tranquility of the water.
Design Waterside Relaxation Zones
Enhance the allure of your water features by creating inviting spaces for guests to unwind:
- Lakeside cabanas or gazebos: Offer private retreats for couples or families.
- Comfortable seating areas: Scatter benches, Adirondack chairs, or swings around the water.
- Fire pits: Encourage social gatherings and s’mores by the water’s edge.
Partner with an Experienced Park Model Manufacturer
Collaborating with an expert manufacturer of park models specifically designed for RV resorts or campgrounds can be a huge benefit to your business. These models often come equipped with features that seamlessly blend with natural surroundings, maximizing the enjoyment of water views and access. Moreover, partnering with an experienced manufacturer can streamline the process of adding these water-centric accommodations, so you can focus on more important business matters.
By implementing these strategies and offering a range of water-centric activities and amenities, you not only cater to the desires of relaxation-seeking guests but also position your RV resort or campground as a leading destination for calm-cations. Remember, embracing the natural water features on your property and investing in thoughtfully designed accommodations can make a world of difference in attracting and retaining guests. So, dive into the possibilities and let the water work its magic on your occupancy rates and your guests’ overall experience.
References
2024 Camping Trends Outlook & Destination index. 2024 Camping Trends Outlook. (n.d.). https://www.campspot.com/about/camping-trends
