Maximize ROI in Outdoor Recreation’s Huge US Market
The U.S. outdoor recreation sector has evolved far beyond weekend camping and fishing trips. Today, it intersects with the booming event industry, creating massive opportunities for business owners, landowners, and entrepreneurs. According to the U.S. Bureau of Economic Analysis (BEA), in 2023, outdoor recreation generated an astounding $1.2 trillion in economic output, contributing $639.5 billion in current-dollar value added, which represents 2.3% of the nation's Gross Domestic Product (GDP). This isn't just a robust sector; it outpaced the overall U.S. economy's growth in 2023, with outdoor recreation real GDP growing 3.6% compared to 2.9% for the U.S. economy, and jobs growing 3.3% compared to 1.8% (BEA, 2025). The Outdoor Recreation Roundtable (ORR) further emphasizes that this sector supports 5 million jobs, underscoring its profound impact on employment across the nation (Outdoor Recreation Roundtable, 2024).
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